![]() If your customers see an unfamiliar domain when they scan the link, they may be reluctant to click, which will negatively impact conversion. Pro Tip: Use your brand’s domain for your QR codes. Whether your QR code opens your app, your website, or the right app store, make sure the destination is dynamic and your marketing team can update that destination and/or tracking tags in real time without having to change the actual QR code which is likely already at the printer or in production. Your creative team, your web and app teams and of course your printer all have their own timelines and plans often change. Getting your QR code right to ensure maximum scanning requires careful planning with experts. Marketers are learning that creating QR codes cannot be the last step in the campaign process.
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